Van Heusen (India) was looking to leverage their offline store experience in the online World as well. The catalog format online did not help them leverage the 'Brand' that they had created over many years. They were looking for solutions that would enable them to engage better with their online customers and differentiate themselves from their competitors. Preksh Innovations reached out to Van Heusen to help them with it's AR/VR solution for retail.
Our proprietary technology enables users to virtually walk-through offline stores on the web, pick products and shop. Within the virtual walk-throughs, the products are ¯tagged¯ and linked to the Ecommerce back-end using APIs. This provides a seamless and immersive experience to the consumers. Preksh also provides similar experiences on mobiles and VR gadgets that can be used to create customized marketing campaigns around virtual shopping and driving store footfalls.
increase in customer engagement