82iSM

Virtual Home for Target

Problem Statement

The entire model of online shopping today is catalog-based with very limited scope for ¯inspiring¯ consumers. We, as humans, are intuitively drawn to things that look nice. Quite often, it is not about the products themselves but the context that drive sales. Offline retail uses the art of Visual Merchandising (VM) to leverage this. However, VM is completely absent in online retail. We intend to solve this problem with our AR/VR product for retailers.

Solution Details

Target set up new merchandise in their "Home Category" in a studio in Minneapolis. The studio was designed to replicate a 'home' with a living room, kitchen, bedroom and a bathroom. The entire studio was then featured as a 'virtual home' with shoppable products. This was exposed to a few online guests of Target and a few qualitative metrics were captured as a feedback to understand the usage.

Return on Investment

25%

increase in customer engagement

Team Size

5

 

Duration

3 months

 

Problem Statement

Tehnology:
Virtual Reality
Front End:
HTML5
Back End:
JavaScript
Middleware:
3JS, PHP
Database:
MongoDB